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Since the 1940s, Rosarita has been delighting families with authentic Mexican-style refried beans perfect for morning, noon, or night. Using only the highest-quality beans available, Rosarita comes in a variety of flavors: Traditional, No Fat Traditional, No Fat Zesty Salsa, No Fat Green Chili and Lime, Spicy Jalapeño, Vegetarian, and Low Fat Black Bean. Rosarita Enchilada Sauce also is available.
Pedro Guerrero, of Arizona, had a dream to bring Mexican food to the masses. Armed with only a third-grade education, Guerrero founded Rosita Mexican Food Products in the 1940s, though he had discovered the popularity of tamales in 1923 when he sold them at a festival. As the company expanded from fresh tamales into canned beans, the name was changed to Rosarita. One of Guerrero's sons designed the picture of the Mexican woman for the logo.
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